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OUR STORY

Our Story

It all started in the year 2020… ah yes we all know what sparked this idea. During the COVID-19 pandemic, Dom wanted to purchase a high-performance cooler but wanted to support local cooler companies rather than “Big Cooler”. After searching for what he wanted he came up short, and decided to start his own cooler company, but ever since then it's been nothing but an emotional roller coaster.

Within the hour on the day that all his hard coolers arrived in the warehouse, he was sent a life-changing email. The manufacturer told him that the recent order will be the last they will ever send to Dom. Frustrated, scared, and as he called it "a sick joke" Dom wrote back demanding answers to why this was happening to him, and that’s when the manufacturer told him “Big Cooler” had paid them millions of dollars to make sure he couldn’t purchase the coolers from them.

Devastated that his business was quite literally dead on arrival due to the big guys bullying him out of his dream, he scrambled to pick up the pieces and find a way to let the business live on since the feedback was so great from the early adopters.

Dom spent months trying to decide what the next steps were, he kept trying to find ways he could innovate the hard-cooler industry and put in safety nets to make sure he never got screwed over by the big guys ever again. After coming up with generic ways to innovate the hard coolers by adding “x” features and with a “y” value, he took the business plan to someone close to him who has plenty of business experience, and that’s when he received the best advice he had ever gotten.

Dom’s mentor told him “You aren’t going to like what I’m going to tell you but I don’t want to see you live in a van. This idea is too risky for you to take on”. Dom was offended as he was desperately grasping at straws trying to make a risky business plan look like something it simply wasn’t; a viable business. It was at this point Dom was at his lowest, as he sat down in utter despair, his mentor asked him how his soft cooler sales were going to which Dom started elaborating “soft coolers are great, they're lightweight and hold ice for long periods of time, but my biggest complaint is that the zippers are stupid hard to use, and require regular lubrication.” and then BANG!

Dom immediately rose from his seat and asked himself out loud “what if there was a soft cooler that was easy to open and didn’t require regular lubrication?!”. An instant lightbulb went off in his head and he raced home to start doing more research into the problem. After an entire year of development, he launched his Kickstarter in August of 2021 and the rest is history.

where it all started

2020

fast forward to today

2021